BBM used to be one of the key features on BlackBerry smartphones and people would invest in BlackBerrys just because they had that encrypted messenger service. Business men and teenagers loved it however that was years ago. Now names such as Facebook, Kik and WhatsApp are the apps people use to contact each other over.
BBM used to be exclusive to BlackBerry devices and the reason for them making available for other platforms now is unknown however I think this decision will either make or break BlackBerry. The app might be a huge success, which is unlikely - however it could happen which would allow BlackBerry to invest in their other services and make them better and more attractive to consumers. I doubt this will happen though, I think BlackBerry Messenger on iOS and Android will struggle to get more than 1 million users and the company will just keep declining until it goes up for sale in November.
BlackBerry announced earlier this week that they were cutting 4500 jobs and I think that is just a sign of things to come for BlackBerry.
