Friday 26 April 2013

RIP iPhone?

Is the future of the iPhone bleak?
6 years ago Apple said that the iPhone was at least 5 years a head of the rest of the smartphone market however over the last couple of years the rest of the market have caught up.

After Apple announced their profits earlier this week they added that they were announcing ‘exciting new products’ at the end of 2013 and during 2014. They also said that they were making a whole new line of products in a completely new category however there was no mention of the iPhone 5S or iOS 7. Both Android and Windows Phones are now just as good as the iPhone and the only major thing making Apple stand out from the crowd is the app store. Due to the iPhones premature success, developers like making apps for iOS before expanding on to Android and other platforms.

As for hardware, the iPhone 5 is pretty standard. It comes with a 5-inch screen and only the simplest buttons. Nothing ambitious or exciting. In fact the design of the iPhone has only got thinner and taller over the last 6 years. Literally, noting else!

When WWDC (World Wide Developers Conference) comes on the 20th June 2013 and Apple announce a new iPhone I think it will seriously make or break the company. There is nothing that can be improved on from the iPhone 5 so they are going to have to take a risk with both hardware and software and try something new.

What do you think?