Airbrushing

Airbrushing, it is something that we see and hear of every day. It is in newspapers, magazines and websites. But what actually is it. In this detailed article I will tell you exactly what airbrushing is. Airbrushing is used by media companies which want to sell a product or make somebody look better. We all know that nobody is perfect, but media companies try their best to make people look spotless. When advertising a skin care product companies could air brush their models to make it look like the product actually made a huge difference to how someone looked. A few years ago there was a campaign to stop airbrushing because it had gone too far and it was giving people false impressions. More recent though, last July an L'Oreal advert was banned because the model had been too airbrushed.

During the Royal Wedding period ‘GRAZIA’ magazine admitted to airbrushing a photo of Kate Middleton. They started with the photo on the right and airbrushed William out. They also made her slimmer. “Media are fuelling eating disorders” claim psychiatrists as teenagers are eating less because of peer pressure from the media to have a small waist.