As part of Amazon's 'dark-arts PR campaign', fourteen 'FC Ambassador' accounts were launched in 2018 to join online conversations where they could fight Amazon's corner - countering criticism with monotonous talking points regurgitated with a 'nothing to see here' attitude. The accounts perk up every few months to parrot the same Amazon-approved lines on bathroom breaks, suitable wages, and competent management. And who would have guessed, they are also staunchly anti-unionisation - as they apparently make it difficult for employers to promote staff!
The accounts have been likened to zombie ambassadors, hive-minded Borgs, and have probably caused more bad PR for Amazon than they have sufficiently addressed. In January, the accounts began creepily changing ownership; an ambassador named Michelle who occasionally tweeted about her grandchildren regenerated into a twenty-something man named Rafael.
It is reported that on-the-floor workers selected to be ambassadors (of which at least four are British) receive an additional paid day off as well as a gift card in return for singing endless online praise for Amazon and its founder. For now, the propaganda accounts continue to be run by 100% real employees, however this is until they inevitably find a machine that can do it for cheaper - in true Amazon fashion!